Tips on How to Write Listing Descriptions for New Homebuilders
It is a known fact that images can easily attract people to inquire about a home that you’re selling but without the right words to go with the image, you might as well just give them to your nearest competitor. The right words can mean new homebuyers for you. Here are some tips for creating listing descriptions that can sell homes.
1) Do not Repeat Information
Usually there is very little space in the MLS to provide detailed descriptions of your homes. Therefore, the space therein is considered solid gold real estate. It is vital that you do not repeat information that will come up in the details column. There is really no need to emphasize the number of rooms and bathrooms if the said information has already been given in the property details section. Instead put some intriguing or compelling info that will pique the interest of potential buyers to come in and take a much-detailed look.
2) Emphasize the Strong Points Always
If you already know what your buyers want and if any of the homes you are selling has those features, you need to hit the nail on the head so to speak in your listing description. Unique amenities need to be emphasized and brand names such as Viking, Bosch or Sub-Zero should be spread throughout the description. It is also very useful to mention nice features like pullout shelves or a walk-in pantry.
3) Mention Upgrades
You know what turns off buyers? Homes with no improvements. The most appealing are new windows and rods but just about any improvement is worth a mention. A homebuilder that took the time to repair, replace or improve an existing home is likely someone that took care of it and that is a comforting thought to any homebuyer.
Based on the latest market research here are some words that help sell homes. Use them when you write your descriptions.
- Curb appeal
- Fixer upper
Words that are turning off buyers and should be avoided are:
- Move-in condition
- Must sell
- New paint or carpet
When making a description for the homes you are selling it is vital you use a attractive headline. Read some magazines and checkout how copywriters utilize different words and phrases in order to reel you in. Use the same technique on the homes you are selling.
Special thanks goes to Rick Storlie from NHSalesCoach.com, he is a new home sales trainer who specializes in helping new home builders increase their sales. The information above is some helpful tips to write that impactful description. Not all of the pieces will make sense for every listing. However incorporating as many as possible will make for higher success rates.